IT PAYS TO VIEW A POTENTIAL LEADER AS A BRAND. PARTICULARLY IF IT’S YOU!

In all probability, most of who you are is some combination of genetics and environment. With maybe some bumper polishing along the way.

Yes, your socio-economic status growing up has some bearing on whom you are. Schooling, too. Some folks were groomed to be who they became…many of our presidents, politicians, sports stars and business leaders. Think the younger George Bush, Tiger Woods or Nelson Rockefeller.

Most talented people, however, find themselves in leadership positions due to a few, but not all key attributes. As they sense the power they could wield, the success they and their organizations might achieve, or the vision they might create it becomes critical to be self-aware. Not just about “best-practice” management skills, but a whole host of “things” that help make up your intended brand: where to you work, where you live, what car you drive, dealing fairly and honestly with people and so forth.  

Smart leaders make a point of thinking about how they’re perceived by others. That means being visible and consciously cultivating a memorable, unique public image. If you were a soft-drink, how would you brand yourself? In the case of you, it’s not much different.

Think about your target audience…constituents. What are they looking for? Develop a marketing program for yourself…photos, video, speeches, articles, social marketing. Network by joining the right club, giving to the right charities, banking with a certain institution…getting media training, surrounding yourself with the right people…at work and personally.

But remember this. Make sure the positioning/branding of yourself is authentic. Regardless of what brand image you’d like to project, if it isn’t really you, your efforts will most likely backlash.

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Be Authentic – Stand out!

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Timing is everything

SOCIAL MEDIA SUCCESS A COMBINATION OF GOOD TIMING AND COMPELLING CONTENT

Marketers are often perplexed over the best time to post on Facebook, Twitter and YouTube to maximize customer engagement. Is it in the morning when many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream during lunch? Is evening best? Which days of the week generate the most engagement? And what about B2B versus B2C — are the dynamics different?

While these decisions often involve common sense and many of the techniques that stem from traditional media planning, here are some insights from an article, Timing Your Social Media:

  • Smart marketers post during the workday.
  • For B2B, Twitter engagement is consistently higher during the day on weekdays, with Monday and Tuesday being the highest.
  • B2C engagement is notably higher in the evenings and on weekends for Facebook, with Sunday being higher than Saturday.

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While timing is important, it is even more important for companies to be strategic about social media by making sure the messaging is aligned with other marketing efforts. While it’s best to keep messages in-line with your creative platform, marketers have to be careful of not selling with their social activities. Regardless of where it is in our 24-hour news cycle, compelling content rules. It comes as no surprise that the best way to engage your target is to create enriching, interactive content that will interest them any time of day.